Why this startup chose a smaller town over the Valley

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SendGrid is a success story for many reasons. One of the biggest ingredients to their longevity and good fortune is location. The founders lived in California but chose a GAN accelerator, Techstars, in Colorado. After they graduated from their program they didn’t move to the valley, they stayed put in Colorado where their network was quickly growing. Even though it was a smaller market, the benefits of proximity to their investors, mentors, peers was undeniable and the cost of living, amount of talent, quality of life all urged them to stay. Their choice of location was probably one of the best decisions they made and set them on the course to being a growing and sustainable company. We asked Brandon West of SendGrid a few questions around the company’s history and what it has meant for them to have headquarters in Colorado.

It Pays To Be Different - Why building your company outside Silicon Valley may save it

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While places like San Francisco and London get the most attention in the tech space, startup ecosystems are emerging all over the world. San Francisco and London didn’t become tech hubs overnight – and we’re seeing hubs quickly emerging in places like Buenos Aires, Prague, Cairo, and throughout the midwestern United States. But the question is: Why would you want to build your company in a “new” startup ecosystem?

Does Location Matter for Your Startup?

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Speaking at a gathering of young entrepreneurs a few years ago, Mark Zuckerberg surprised some in the audience by saying that if he could do it all over again, he would have stayed in Boston and founded Facebook there, not in Silicon Valley. “There’s a culture out here where people don’t commit to doing things, I feel like a lot of companies built outside of Silicon Valley seem to be focused on a longer-term,” he said. “You don’t have to move out here to do this.”