4 Reasons You Don't Have to Move Your Start-up to Silicon Valley to be Successful

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*Originally posted on CNBC here.

It’s no coincidence that some of the most successful start-ups in history — including many of the so-called “unicorns” — are headquartered in Silicon Valley. The Bay Area’s proximity to top tech talent, a plethora of incubators and accelerators, and a “who’s who” of innovative companies make it a fertile hunting ground for venture capitalists looking to throw money into the next Facebook or Apple.

Loyalty vs. Location: Why Startup Founders Should Stay Put

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See that lush, emerald green grass blanketing your neighbor’s yard? It isn’t an accident.
Their lawn got that way from serious cultivation, watering and attention. If your yard looks like a dump by comparison, that doesn’t mean you should move. Instead, maybe it’s time to break out the fertilizer and gardening tools.

Why this startup chose a smaller town over the Valley

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SendGrid is a success story for many reasons. One of the biggest ingredients to their longevity and good fortune is location. The founders lived in California but chose a GAN accelerator, Techstars, in Colorado. After they graduated from their program they didn’t move to the valley, they stayed put in Colorado where their network was quickly growing. Even though it was a smaller market, the benefits of proximity to their investors, mentors, peers was undeniable and the cost of living, amount of talent, quality of life all urged them to stay. Their choice of location was probably one of the best decisions they made and set them on the course to being a growing and sustainable company. We asked Brandon West of SendGrid a few questions around the company’s history and what it has meant for them to have headquarters in Colorado.