This post originally appeared on Medium
It’s All About World Domination
It’s pretty easy for a startup’s goal in life to be “world domination”. You hear it in pitches all the time.
How many founders do you know who have said: “Once we get all of the customers in this segment, we’ll be a billion-dollar company.”
It’s a trap that many startups fall into. They believe that if they get every customer they will be okay. They will survive. They will get an exit. They will have reached the pinnacle of their existence.