Invest in Your Company Culture – Before It’s Too Late
By Sarah Strauss on August 18th, 2015
We all know that the process of getting a company off the ground tends to be an all-consuming endeavor. Long hours, little sleep, lots of caffeine – sometimes all you can hope for is to keep the venture going for another day. But lost in the shuffle, all too often, are big picture considerations, including the importance of establishing a strong company culture. Though it’s easy to overlook, your culture is one factor that will make or break your company over the long term.
Hiring the right people is important for any company, but it is absolutely crucial for small companies during the startup phase, as teams grow. During such a formative time, one bad egg really can spoil the company culture for everyone – and could easily cost your company hundreds of thousands of dollars, if not more. Simply put, it’s impossible to overstate the importance of investing in the people who will define and shape your company.
One of the best ways to find the right people is by telling your company story clearly. Why does your company exist? What problem are you solving? What makes your company different from every other company out there? How will this particular role play an essential part in your company’s story? Being able to answer these questions will help you attract and hire people who share your values. This is so important, in fact, that your first round of interviews should simply be about screening candidates to make absolutely certain they are people whose values align with your culture. Once you’ve established that, the hiring process becomes much easier.
It is precisely because we believe people are the most vital component to any company that we’ve launched GAN Talent. As we have worked closely with thousands of startups over the years, we’ve become well aware of the growing pains companies experience as they scale. This new service, comprised of three offerings tailored specifically to startups, is designed to ease those difficulties.
Call us biased, but we think GAN Talent is such a game-changer. GAN Talent is client-centered and relationship-driven. It is built by startups, for startups. Rather than superficial screenings over the phone, we conduct in-depth interviews, face to face, enabling us to create candidate profiles that are compelling, thorough, and specific to your position. And we’re sure to let you know if we uncover any concerns about the candidate along the way. Our goal is to help you find the right person for your company.
The best way to establish and safeguard your company culture is to invest in the right people – and to do so from day one. We’re looking forward to helping you do just that.