Funding Raised is not a KPI

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The fundraise as an end in itself: this is the trap that many are guilty of falling into, even for a brief moment. The point of raising money is to help your company more quickly and thoughtfully build a successful business. But there are far more important metrics that need to be tracked to determine a company’s success including number of customers, customer satisfaction, and revenue – just to name a few. Funding should accelerate your ability to develop and profitably commercialize products, and that is the true goal of any for-profit business.

How Corporations are Getting Smart About Startup Engagement

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It is no surprise that startups are receiving increased attention and resources from corporations who are looking for early stage companies to help solve their problems in new and innovative ways. Here are four models that are working for both corporations and the startups around the GAN community.

The Four Most Common Mistakes Startups Make When Selling to Large Companies

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This post was written by Neil Soni, a valuable GAN community mentor. Neil has built, grown, and created new ventures – both within the world’s largest brands and as an independent entrepreneur. Neil currently runs a growth and innovation consulting practice, which helps startups and Fortune 500 companies partner and invest in cross-industry technology and commercial opportunities. He is also the founder of Unlimited Brewing Company, the world’s first platform brewery.